Applicant 26: Rob Carabelli

Rob Carabelli is a 30-year-old Senior Marketing Strategist at McGraw-Hill Federal Credit Union ($325M) in East Windsor, New Jersey.

Synopsis: Connecting the organization's growth to our employees, launching emerging mobile technology, and enhancing member value are the pillars of the Senior Marketing Strategist role.

Collaboration and teamwork are vital to:

• Engaging staff through dynamic presentations that showcases our results and communicates how each department adds value.
• Enhancing our mobile technology (iPhone, Droid, iPad apps), which allows members to bank anytime, anywhere.
• Measuring our value proposition to members through the development of a proprietary formula (Financial Wellness Rating) that will allow us to measure the success of our on-boarding program.

These efforts are steeped in collaboration and teamwork. Through my role as Senior Marketing Strategist, I am able to bridge the gap between the success of our efforts and the hardworking staff that delivers on our promise to help members achieve financial wellness.

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