CUES Emerge: Emerge Contestant Paul Hinrichsen Discusses 'Going Beyond Money' Business Case
CUbroadcast
Paul Hinrichsen, Product Manager for GTE Financial, shares his CUES Emerge competition business case: "Rediscovering the Mantra of Credit Unions Through a Focus on Connecting Members to the Triple Bottom Line."
Paul explains how GTE should take its mantra “Going beyond money,” which can already be interpreted to mean looking past profit and focusing on the triple bottom line and connect its members to this mantra to create brand advocates. There are many more ways, both small and large, to drive this. His business case includes actionable items GTE can implement in order to drive meaningful brand growth.
Check out Paul's presentation live this Wednesday, September 16, at 11:00 a.m. (PST).