CUES Emerge Finalist Shares NSF Fee Alternative to Help Boost Member Value
CUbroadcast
Short clip
2025 CUES Emerge Final 5 finalist Charles Bond, Senior Product Specialist at Elevations Credit Union, joined us the show to share why he entered this year's CUES Emerge, how the experience has been so far, how he sees the competition benefiting his career, as well as his business case: “Beyond Fees: Elevating Member Value Through Smarter Credit Solutions.”
Specifically, Charles discussed the program's positive impact, including valuable speakers and practical courses he has experienced along the way. His business case on "Beyond Fees" aims to provide alternatives to overdraft fees, enhancing member value, loyalty, and trust.
Charles also encouraged future competitors to think boldly and highlights the program's benefits for career and personal development.
Q&A summary
What is the focus of Charles Bonds' business case in the competition?
His business case, titled 'Beyond Fees', aims to elevate member value through smarter credit solutions, particularly addressing overdraft fees.
What challenges does Charles identify regarding overdraft fees?
He notes that overdraft and NSF fees disproportionately affect vulnerable individuals living paycheck to paycheck, and he seeks alternatives to this model.
How does Charles propose to benefit credit unions with his business case?
He suggests a credit alternative to traditional overdraft programs, which would help members build credit while avoiding fees.
What certification can participants earn by completing the CUES Emerge program?
Participants can earn the certified credit union manager designation by completing the program and participating in the competition phase.
A very eye-opening business case, indeed. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details -- and don't forget to watch the Live Pitch Show on October 1 at 11:00 Pacific/1:00 Central/2:00 Eastern.
Full interview