CUES Emerge: Lake Trust's Daniel Valley Advocates Financial Inclusion Using Alternative Credit Data
CUbroadcast
CUES Emerge finalist Daniel Valley, Member Experience Manager Lake Trust Credit Union (Michigan), joined us to share his reasons for participating in the CUES Emerge competition for 2021, as well as how he will use this experience to advance his professional career.
Daniel also shared her business case pitch: "Financial Inclusion: Adopting Alternative & Trended Credit Data"...
"Credit unions were built on the philosophy of “people helping people” and the financial inclusion of the masses. Alternative and trended credit data is an innovative solution to gain better insight into member credit history by utilizing data not reported on traditional credit reports and to better understand their credit trajectory over time. This additional insight can be crucial to credit scoring during times of economic stress and the shift to a gig economy. Using all available data to better score our members’ credit history can increase Lake Trust’s ability to extend credit to more members, reduce the dependence on predatory alternative financial service providers and build on our credit union’s mission of financial inclusion and improved financial well-being."
Check it out and let us know your thoughts. And be sure to watch the finalists pitch their business cases to the judging panel on Wednesday, Oct. 6, 2021, at 11:00 a.m. (PST).
Big thanks to CUES and Currency Marketing for creating and producing this contest each year, giving a platform for future credit union leaders to share their valued insights.