Fibre Federal CU's Shannon Cahoon Takes CUES Next Top CU Exec Competition
Anthem | By Eric Horvath
The Community Outreach Coordinator's project to track the ROI on financial education investment put her over the top.
Fibre Federal Credit Union’s Community Outreach Coordinator Shannon Cahoon won first place in an annual international search for young stand-out credit union executives. The “Next Top Credit Union Executive” is coordinated by Credit Union Executive Society (CUES), an international credit union membership association.
Cahoon’s project to track the return on investment of financial education was chosen from a group of international applicants, all age 35 or under, who had been selected by a team of judges as finalists in September. As one of five finalists, Cahoon’s blog and video updates over the past few months provided the industry with an insight into the project’s progress, and culminated with a final presentation Monday at CUES’ CEO/Executive Team Network™ in Savannah, GA. Cahoon emerged the winner this morning after a four-part scoring process that included judging panel results, a measurement of her social media engagement, plus audience and online voting.
Cahoon recognized the importance of providing value in financial education, and being able to prove that value through a comprehensive system. In her presentation, Cahoon provided suggestions for how credit unions of any size could implement similar programs of their own.
CUES president/CEO John Pembroke said, “Attendees at our CEO/Executive Team Network conference were excited that Shannon Cahoon and the rest of this year’s NTCUE Finalists continue to demonstrate that the future of the credit union movement is strong and the plans and ideas coming from this next generation of leaders are both smart and achievable.”
Cahoon wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two of CUES’ coveted CEO Institutes—one in 2017 and one in 2018—and two remote coaching sessions from DDJ Myers Ltd. of Phoenix.
Click here to view Cahoon's presentation from the CUES event.
Cahoon was joined in the final five by NW Priority Credit Union Marketing Specialist Michael Murdoch.