Applicant 14: Laura Ernzen
Laura Ernze is a 35-year-old Vice President Marketing at IH Mississippi Valley Credit Union ($900M) in Moline, Illinois.
Synopsis: Tackling Big Data: One Byte at a Time
My project involves leveraging member information to increase share of wallet. It's about connecting member data like relationship, demographics and credit reports to drive sales opportunities even after a member has left our website or branch.
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