The judges’ results are in! The five Finalists for the CUES Next Top Credit Union Exec challenge are Amanda Brenneman, Rob Carabelli, Chad Huseby, Zac King and Bryce Roth.
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Too often, members are placed into banking products that aren’t the right fit. They’re sold a mortgage when perhaps a home equity loan is a better option. Or, they’re sold the freedom of a credit card without being informed of penalty APRs and an above-market interest rate. The mental and physical toll of a mismanaged financial situation can have drastic repercussions on an individual and their family.
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The way we converse with the world sets the foundation for everything we do as individuals and as organisations. Unavoidably, the nuances of organisational interaction determine corporate culture and impact on the way in which an organisation is perceived (both by employees and beyond). These (internal and external) ‘conversations’ set the tone for productivity, engagement and ultimately, individual and organisational success.
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I recently arrived back in island after attending my first year as a student at the CUNA Management School hosted by the University of Wisconsin, Madison. Before the trip I was anxious about the whole experience; going back to school, making friends, fitting in and being in a completely new place. But then I focused on the positives. I would be learning about my industry, networking with peers and trying new things. In the end, it was an awesome experience.
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I am part of a cross-departmental team that was challenged to come up with a plan to rapidly expand our branch network while keeping costs low and addressing the changing habits of consumers by putting an added focus on technology and innovation. Sounds simple enough, right? This really is a difficult task that many in the credit union industry are currently facing or will inevitably face in the near future.
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I would like to take this opportunity to depict the past, present and future of the Positive Ticketing Program that I implemented in three branches of Servus Credit Union in September of 2012. I will also outline how the program aligns closely with Servus Credit Union’s commitment to Corporate Social Responsibility which is highlighted in our mission statement of “building a better world one member at a time.”
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What Maps Credit Union program has encouraged a 174% increase of debit card transactions and a 202% increase in dollars spent at our local business partners in less than two years? The answer is Maps’ Buy Local program — an innovative ‘win-win-win’ program for community members, local businesses and our credit union.
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I have a thing for service. I want to feel appreciated for the business I give to a company, and I want the employees to add value to my experience and the product or service I obtain. I want our members to feel that appreciation and value added service when they do their business here. But what does that look like and how do we make that happen?
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In my credit union, I am usually the go-to person for projects. I simply love working on them. What I quickly realized, though, is that this project of developing a formal training program is the most complex and detailed one that I have ever undertaken.
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I believe that credit unions often rely on “passive service”, serving as order takers for members instead of identifying ways for the member to achieve financial success. With an appropriate balance of sales and service, credit unions can achieve a stronger financial future with a more satisfied and engaged member base.
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