CUES Emerge: Emerge Contestant Eric Christiansen Discusses Lender Sales Initiative Business Case

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Eric Christiansen, Lending Manager for Dane County Credit Union, shares his CUES Emerge competition business case: Lender Sales Initiative.

Eric's Lender Sales Initiative is a proposal to transition the credit union’s traditional service-based lending culture to a member-focused sales culture to address stagnant loan growth and ultimately improve return on assets.